Oxford’s Word of the Year calls out outrage-driven content. UVA’s Bethany Teachman explains why it hooks us and how to avoid it.

Oxford Dictionary just named “rage bait” its Word of the Year for 2025, which feels just about right for a time when outrage has become the internet’s favorite currency. The good news is, the fact ...

Despite the speed and strength with which anger can spread through social media through rage bait, there is emerging research which suggests people can be nudged into reflecting on media content ...

Clickbait relied on curiosity. Rage bait relies on us, knowing that if content makes you angry, you spend longer with it, share it more often, and return to the platform quickly.

"Rage Bait" is officially Oxford University's Press Word of the Year. But what does it really mean? And why is it so prevalent?

What is rage bait? Why the Oxford dictionary’s publisher picked it as word of the year and why the White House is being ...

With a seemingly endless flood of social media content, creators and AI warnings, 2025 emerged as a year of skepticism and ...

Once upon a time, new words made the world feel larger. They came from science, from art, from discovery. They named planets, ideas, emotio.

Understanding how rage bait manipulates social media engagement and why it spreads faster than positive content.

The toxic trend of how online content deliberately makes you angry known as rage bait can harm your mental health Our expert ...

As ‘rage bait’ is named as the phrase of the year, Liam Murphy-Robledo looks at how easy it is to create a fake AI video that ...

Rage bait has long been a feature of online environments, particularly on platforms that reward attention and interaction.