Humor has long been seen as a “soft skill,” useful for easing awkward Zoom moments or sharing a laugh with colleagues. But CU Boulder researchers Tony Kong and Peter McGraw argue it’s far more than ...

Every place has a little something to offer to its visitors, be it food, scenery, people, or something else completely. And while Britain, for instance, is typically known for its Royals, love for ...

Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...

Joy is a powerful emotion and can play a major role in who—and what—a person chooses to surround themselves with. For marketers hoping to persuade their audience to make a purchase or identify with a ...

When asked to describe an ideal organisational leader, many people might be inclined to use quite serious adjectives such as solemn, determined or results-oriented. Yet one trait is not only often ...

“I just wish I deserved you,” I said to my wife, Elvira, on our most recent wedding anniversary. “So do I,” she replied instantly. Luckily, she was kidding. I think. So it goes with us. Some couples ...

Ever wonder why a shared laugh or witty remark can spark attraction? Humor does more than lighten the mood—it may reveal clues about a person’s creativity. Research by Erika Langley and Michelle ...

It would be safe to assume that around half of US voters don’t find Trump funny. In fact, many would even say that Trump doesn’t have a sense of humour, but whether you personally find him funny or ...