In its new wellness-centred initiative, Ikea UAE encourages customers to ditch their nightly scrolling habits by letting ...

About a year ago, Ikea broke the rule book with an ad campaign that showed its products being ignored by kids. This time it's going further. Not only is it giving its products second-billing to a cast ...

A new concept ad format for Ikea is going viral, and it shows that AI ads can actually be good. The concept, which appears to have first been created by X user @Salmaaboukarr, starts with a wide shot ...

Ikea grasped the moment and put out a Severance-inspired ad: "for work that is mysterious and important". I love how it embraces the shared aesthetic, that obscure space between mid- and late-century ...

An Ikea ad concept has gone viral, showing how AI ads can reduce the time and cost to create them. The ad capitalizes on Ikea's branding -- the build-it-yourself model. The ad begins with a wide shot ...

To pee, or not to pee? That's the question posed by furniture company IKEA in a new head-turning advertisement. The advertisement reads "peeing on this ad may change your life." The page doubles as a ...

LOS ANGELES (CBS) — Ikea’s first new ad for 2018 is interactive. The ad, running in Amelia Magazine, one of Sweden’s most influential magazine’s for women, features a popular item – a crib – and a ...

Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity. [object Event] People’s ...

This week, Agency Brief has the exclusive on QuikTrip hiring an independent agency, plus a sunnier ad spending forecast. Ikea is conducting a review for its U.S. creative business, Ad Age has learned.

BANGKOK (Reuters) - A Thai man and his girlfriend are shopping at a furniture store. She sees pillows on sale and gets excited, her feminine voice falls suddenly to a deep male-like tone. Shocked and ...