Influencers bridge the gap between brands and their target audience, humanizing a brand and creating an emotional connection that traditional advertising struggles to achieve. Studies show that ...

In the evolution of marketing, who would have thought that a double tap meant dollar signs? Or that a blue check mark had more clout than an Oscar? But itʼs the age of the influencer, and anything ...

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...

Not long ago, the idea of getting paid to share your morning routine online would have sounded absurd. Yet today, influencers are big business: The global market is expected to surpass US$32 billion ...

There’s a lot of chatter about the future of influencer marketing. And with so many changes in the social media landscape, I often have brands asking me if I think it’s still worth investing in. As ...

Sonic’s new “Coke Your Way” campaign features Benny Blanco, Machine Gun Kelly and Jessie Murph to highlight drink customizations. This new portfolio school aims to fill a widening gap in training ...