Innovation is all about value, and both internal communications and external marketing have a critical role to play in determining whether an invention has any chance of becoming an innovation. When ...

Just like I underestimated the value of new technology in my routine, many businesses overlook innovative approaches in their marketing strategies. For busy executives, time is a critical asset. Last ...

Change is nothing new to B2B marketers. Throughout the last two decades, modern marketing practices have exposed siloed talent pools, introduced process rigor that frustrates creative marketing minds, ...

However, in a world where an app created in a day can win more than 1 million users in a week (such as the recent ‘Yo!’ app), carefully planned and executed content marketing viewed by, say, 250,000 ...

Innovation can feel like a fluffed up, hyped up concept, but in practice, it’s what separates the successful businesses of today from those that will survive in the long term. This report filters out ...

If it’s one thing that all executives understand now, is that businesses need to digitally transform to meet the discerning, shifting expectations of digital-first customers. But digital ...

Marketers need to be ready to provide innovative solutions in the form of new products and services that address the problems and opportunities in today’s marketplace. This concentration prepares ...

In this episode of the Marketing Smarts Live Show, guest Allen Adamson delves into the importance of adapting your brand to changing times. Titled "A 'Brand Differentiation Through Experience ...

Nearly all global pharmaceutical companies have embarked on transformation initiatives over the last decade. Many of those efforts have come in the digital and analytic realm, in which digital tools ...

Monster Beverage Corporation MNST is sustaining its strong growth momentum by tightly aligning innovation, pricing discipline and high-impact marketing into one cohesive strategy. As the energy drink ...

Coca-Cola reported its earnings for Q1, with the global soft drink leader coming out ahead of analyst estimates. The company reported a 3% net revenue increase, and 11% organic revenue increase, for ...

HANOVER, PA. — Utz Brands, Inc. has named Jennifer Bentz executive vice president of insights, innovation and marketing services. Ms. Bentz will manage all insights, analytics, innovation and ...