As more ad spend shifts to CTV, there are new opportunities to make errors with campaign delivery. Ad sales teams are still adjusting to the technology and workflows of programmatic buying for TV – ...
LOS ANGELES--(BUSINESS WIRE)--VideoAmp and VIZIO (NYSE: VZIO) today announced a newly formed agreement in support of VideoAmp’s cross-screen measurement and currency solution. VideoAmp will maintain ...
HOLLAND LANDING, Ontario, Oct. 29, 2022 (GLOBE NEWSWIRE) -- Inscape Corporation (“Inscape” or the “Company”) (TSX: INQ), today announced that it has entered into a Support Agreement with HUK 121 ...
Inscape, a major provider of currency-grade smart TV data from millions of Vizio TVs, has announced they are expanding measurement coverage of local stations by tapping directly into tuners built into ...
HOLLAND LANDING, Ontario, Feb. 03, 2022 (GLOBE NEWSWIRE) -- Inscape Corporation (“Inscape” or the “Company”) (TSX: INQ), is pleased to announce that the Company has entered into an agreement (the ...
Discovery and Inscape, a unit of Vizio, have set a partnership for TV measurement that will yield data from 12 million smart TVs. In a measurement landscape with many moving parts, smart TV data has ...
Smart TV manufacturer Vizio is reorganizing to bring more television data into its advertising and content business. Inscape, Vizio’s data and automatic content recognition (ACR) subsidiary, has been ...
Streaming has increased its share of viewing time in U.S. households by 6% in the third quarter compared to a year ago, according to a new report from Vizio’s Inscape data unit. The share of viewing ...
If you own a VIZIO television and you’ve opted-in to allow your smart TV’s usage statistics to be given to a provider of “currency-grade” Automatic Content Recognition (ACR) data, your viewership of ...
An Inscape reports says smart TV viewers on average now access 5.4 apps doubling the amount used two years ago. (PHOTO BY FRANCIS JOSEPH DEAN/DEAN PICTURES) (Photo by Francis Dean/Corbis via Getty ...
Abbey National's wealth management division Inscape has attracted only 2,000 customers even though it opened for business eight months ago. The low take-up rate could also have implications for other ...