Billboard JAPAN talked to ASOBISYSTEM CEO Yusuke Nakagawa about the chances of globalizing Japan’s “oshikatsu” culture.

J Balvin goes anime with rising Chilean singer Polimá Westcoast in their music video for “Kawaii.” In the video that was released today (September 23), both artists party together in a Neo Tokyo-like ...

A visitor looks at giant Hello Kitty display at the exhibition "As I change, so does she," marking the 50th anniversary of Hello Kitty at the Tokyo National Museum in Tokyo Wednesday, Oct. 30, 2024.

Kawaii is anime's cutest side: from the hamster-sized sweat droplets when someone is stressed, to the iridescent blushing when someone is embarrassed. Its ultimate embodiment is the chibi, a style ...

This year has been anything but cute. It’s been occasionally optimistic, but mostly unpredictable, tumultuous, and painful. But cute? Far from it. Enter the timeline cleanse. You may have seen them: ...

Explore an adorable Nintendo Switch OLED setup with a kawaii aesthetic, pastel details, and a stylish gaming vibe. #NintendoSwitch #Kawaii #Gaming ...

Kawaii. You hear it in anime, you hear it on TV shows, and you hear it on the streets of Japan, where the word is spoken by young and old alike. With people around the world growing up on Japanese ...

You can trace the word “kawaii” all the way back to the start of the 11th century, when an early form of it, “kawayushi,” which at the time translated more to “having pitiable qualities,” appeared in ...

Most often than not, the beauty trends we follow start somewhere else and make their way to us months (sometimes years) later. Recently, kawaii nail art has been bubbling up on Instagram and TikTok, ...

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Providing an in-depth overview of all things kawaii (cute), this book traces the cute aesthetic from its inception in the 1970s as a schoolgirl trend to its position as a leading cultural norm, and ...

It can be hard to fathom the scale of Nintendo Wii hysteria if you didn't try and fail to buy one. Nintendo's 2006 console release was so successful you couldn't reliably find a Wii in stock for more ...