A group of Japanese auto industry companies along with a major Chinese automaker and supply firms has launched a new electric ...

Chery’s global appetite shows no sign of slowing, and the Chinese brand has now identified its next target: Japan’s kei car segment. The company is taking part in a newly formed joint venture built ...

Although Donald Trump doesn't understand why people in Asia don't buy our cars, the main reason is actually pretty simple. Most of their roads and cities are built for much smaller vehicles — like ...

Kei cars, or “kei jidōsha,” are a unique segment of the Japanese automotive industry known for their compact size, fuel efficiency, and affordability. These small vehicles have played an essential ...

Sitting in the Oval Office this month, President Trump went on one of his trademark riffs, an aside about vehicles that are popular in Asia but impossible to buy new in the United States. "They have a ...

The President of the United States declared last week that he would like kei cars, the microcars common on the streets of Japan, to be built and sold in the United States to help with the ...