Promising reviews: " My holy grail SPF. The scent is mild, and the sunscreen goes on my skin like a dream. I’ve tried maybe ...

Read the original article on Purewow. If you’ve ever stepped into a Sephora, Ulta or even your local CVS, you have likely come across K-Beauty products. Known for their sensorial textures, fun ...

Ever since South Korea introduced the UK to BB creams back in 2011, we've been looking to the far East for the latest makeup and skincare innovations, and so far, we’ve not been disappointed. SoKo has ...

While Korean skin care has taken the US by storm, the best Korean makeup products deserve just as much of a spotlight. These cosmetics boast similarly innovative formulas as their skin-care ...

I wouldn’t dare challenge your familiarity with Korean skin care products (and if you don’t have a sheet mask, an essence, or a BB cream in your stash, where ya been!?). Korean makeup, however, is a ...

You do your 12-step Korean skincare routine every day, but South Korea’s innovative beauty industry has something special for your makeup bag, too. Korean beauty makeup products tend to reflect the ...

Beauty content creator James Charles uploaded the video “Trying a Full Face of Korean Makeup!” on Aug. 26 as the first part of his new series where he tries to do full-face looks inspired by different ...

As a makeup addict, I have to confess that I often buy many products that I don’t necessarily need purely because of how adorable the packaging is. Needless to say, with the recent release of the ...

MANILA, Philippines — Korean stars are popular for their au naturel or "no makeup" makeup look. It's a look that has many makeup aficionados trying to achieve or perfect. For South Korean makeup ...

The cosmetics world tends to meet brown eyeshadow with a "meh," but it’s more versatile than one would think. As the Naked palettes testify, brown is so much more than...brown. Living in Korea, I ...