If you've been keeping tabs on the hottest toys to get for your kiddos this holiday season, then you're likely already pretty familiar with the LOL Surprise! Dolls -- the millennial-inspired fashion ...

L.O.L. Surprise! has partnered up with WBDGCP, the iconic brand to introduce an adorable, one-of-a-kind collection that’s a colorful creation based on the nostalgic, beloved TV show, The Powerpuff ...

Unboxing a rare LOL Surprise Winter Snow doll! Watch as we discover a special doll, even though she's missing her shoes! Join ...

L.O.L. Surprise! Fairies Tots o L.O.L. Surprise! introduces a fairy theme for the first time ever, along with an all-new play pattern to customize and make your own fairy wings for your dolls.

For three years running, the Toy Fair in New York City has awarded the title of “Toy of the Year” to the same winner: MGA Entertainment (MGAE). On the occasion of his third win, founder and CEO Isaac ...

Best known for reimagining the blind unboxing experience, L.O.L. Surprise! first began in 2016 with its cute and collectible small dolls that come in a mystery ball. The consumer peels back layer ...

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe. Fans of the global sensation L.O.L. Surprise! will finally be able to rock ...

MGA Entertainment’s popular L.O.L. Surprise! collection of dolls are getting even sweeter with a collaboration with some favorite candies. The new collection, L.O.L. Surprise! Loves Mini Sweets, ...

LOL Surprise Dolls have come under fire by parents who say the dolls appear in “inappropriate” clothing once they’re dipped into ice-cold water. A year-old Reddit post of one LOL Surprise Doll ...

LOL Surprise! It might sound like a text you’d get before receiving shocking news, but it’s actually the name of one of the hottest toys. The intricate kits filled with tiny plastic pieces are topping ...