There's a lot going on inside the tiny Smart Play bricks that power the new technology. When we had the chance to sit down ...
Lego's controversial wave of tech-enhanced 'Star Wars' sets are getting into people's hands, and showing the premium being ...
Now, the company best known for simple plastic bricks is adding something new to the mix. Reporting for Tech Now, Shiona ...
The Smart Brick comes with three of eight Star Wars sets at launch, although most smart-enabled sets ship without it.
The traveling exhibit, called Nature Connects, features 21 sculptures made entirely of Lego bricks by world-renowned Lego ...
At the 2026 Toy Fair in New York, the LEGO Group unveiled LEGO SMART Play™, a new interactive technology that brings builds ...
Lego has unveiled a brand-new line of technology-filled bricks as part of a new system called Smart Play. This new line is ...
It’s perhaps surprising news to some given the McNeffs lead Lego reseller concept Bricks & Minifigs, which buys, sells and ...
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