Life Savers went on to become a billion-dollar empire for Kraft Foods. I digress: kids like me had no concept of all this corporate brand nonsense. All we knew was that Life Savers were delicious and ...
Candy lovers who like to reminisce about the good old days just got some exciting news. Creme Savers hard candies will return to store shelves after a 10-year absence. Tapping into a wistfulness for ...
BBDO Chicago has been awarded advertising assignments for Life Savers and Creme Savers brands, both a part of the Wrigley portfolio. Foote, Cone & Belding, New York, previously handled both accounts.
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