If you're looking to amp up your hair for summer, look no further. Lime Crime's Unicorn Hair Dye is the product you never knew you needed in your life. Think: do-it-yourself hair color in every shade ...

Unicorn beauty is going beyond the Tarte Spellbound Glow Rainbow highlighter, which smells like vanilla, or the brand's Magic Wand makeup brush set with unicorn horn handles. You can now get unicorn ...

Lime Crime's freckle pen makes it a breeze to add a cute new dimension to your look. The brand advises "[doting] freckle makeup directly onto bare skin, or even over face makeup," suggesting you blend ...

On Nov. 5, Lime Crime posted a lineup of glossy, hot pink products but declined to tell more about its reveal, saying only that "Something sparkly is coming soon." Predictably, people got pretty ...

Some of the most viral beauty launches of the year have been pressed shadow palettes that emulate nostalgic Polly Pockets from the '90s, press-on holographic nails, and unicorn-inspired hair dye. What ...

LOS ANGELES, June 18, 2018 /PRNewswire/ — Lime Crime, the trendsetting makeup brand known for its vibrant, cruelty-free and vegan products, announced today it has been acquired by Tengram Capital ...

The website for the vegan makeup company Lime Crime, whose wares are sold by Urban Outfitters and Nasty Gal, among others, admitted they’d been hacked earlier this week and that customer information ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. In case you're still enamored by fantasy-inspired, rainbow "Unicorn" beauty ...

On Monday, Lime Crime, the cosmetics and hair color brand, appointed Andrea Blieden as its new CEO. Tengram Capital Partners, which invested in Lime Crime several years ago, steered the process for ...