In a world of fragmented screens and shifting algorithms, broadcast television is one of advertising’s most powerful and proven platforms. While much of the industry’s attention has shifted heavily toward digital and streaming, broadcast continues to ...

A trade association closely aligned with the local broadcast television industry is responding to headlines touting Amazon’s performance with Thursday Night Football with data that proves broadcast TV networks are still the primary way most Americans ...

As millions of Americans build their entertainment around services such as Netflix, Amazon Prime Video, ESPN+, and other streaming platforms, one essential element is often missing: live local broadcast television. LocalPlay TV is introducing what it calls ...

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