Logo design is more than a visual identifier; it’s the cornerstone of a brand’s identity. But for much of the 2010s and early 2020s, it largely felt trapped in a cul-de-sac of lifeless sans-serif ...

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Logo design is more than a visual identifier; it’s the cornerstone of a brand’s identity. But for much of the 2010s and early 2020s, it largely felt trapped in a cul-de-sac of lifeless sans-serif ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

The design studio behind the U.S. bicentennial emblem was asked to brand America’s 250th anniversary. Per one of its designers, an impossible job called for “an impossible construction.” By Callie ...

Branding design is not a crucial element, but it is also a great way to grab customer attention in any business. From colors to fonts, the branding logo helps c ...

Before Wikipedia's familiar puzzle globe logo, these concepts were under consideration, including a book centipede (the "Wikipede"), a five-headed dragon, and more. I'm disappointed they didn't choose ...