Netflix's VP of Product, Todd Yellin, has revealed that the streaming service almost selected the sound of a goat for its iconic sonic logo that debuted back in 2015. Speaking on a recent episode of ...

Irish language channel TG4 has revealed a new brand identity and range of animated idents, to match the platform’s positioning of “Expect the unexpected”. The updated look has been designed by ...

Channel 4 has this evening launched a new set of promotional idents, the first since 4’s major rebrand two years ago. The films adopt a new tone, though continue to make use of the ‘broken up’ Channel ...

Industrial Property Law Number 6769, which went into effect in 2017, broadened the criteria for aspects of signs that can be registered as trademarks. The “graphical representation” requirement sought ...

STV has unveiled a new logo and fresh look for its channel, programmes and websites. The logo and six station idents have been designed by Bruce Dunlop Associates (BDA) and the STV creative and aim to ...

Gold is to have a brand refresh and a new logo intended to reflect how watching the UKTV channel makes audiences feel. The updated brand identity will feature eight live-action idents and 18 sets of ...

Since launch in 1964, BBC One has had nine major changes to its on-air branding. 1964: The first ident was a continuation of the BBC-tv ident of 1963. It featured the globe on a white background. The ...

ITV2 has unveiled a new on-air look that positions it as a complementary alternative – or “flipside” – to sister channel ITV1. The new look was unveiled at a briefing to advertisers and television ...

ITV’s in-house agency ITV Creative teamed up with Charlie Levine – a curator and former Arts Manager at Camden Council – to find and commission UK-based artists for ITV Creates. A new ident will be ...

The first BBC 'ident', the logo seen before a TV programme starts, was broadcast in 1953. It was a complex mechanical brass device, with a tiny spinning globe at its centre. It was nicknamed the ...