Forbes contributors publish independent expert analyses and insights. Jenn covers retail, customer loyalty and behavior, CX and CRM. What’s a five-letter word for “rewarding” in the beauty category?

Real-time, behavior-driven games that drive visits, spark engagement, and boost loyalty—without discounting away brand’s margins Loyalty programs are growing fast, but so is the pressure to evolve.

Coachella and Avalanche have partnered to launch Coachella Quests, a new blockchain-based loyalty game to drive engagement and loyalty. It’s another form of gamification, this time powered by Web3 ...

Have you ever felt like you're being tested or played with? Some men play games to test a lady [congress] Sometimes, your partner might do things that leave you confused, wondering if they truly trust ...

Sometimes, your partner might do things that leave you confused, wondering if they truly trust you. You might find yourself wondering if the guy you're with is really all in, or if he's just playing ...