KCCQ, one of a group of Clear Channel radio stations that works with mobile marketing firm HipCricket, added mobile to the Ames Jiffy Lube’s schedule. The goal was to drive sales, allow for increased ...

A recent mobile marketing campaign from EZ Lube oil-change service provider resulted in a 5 percent redemption rate for mobile coupons. The campaign launched in mid-April with the help of EZ Lube's ...

Oil change service chain EZ Lube targeted mobile consumers with a mobile loyalty campaign meant to drive people to its locations. The campaign consisted of a 40-character ad tag at the end of an SMS, ...

Proactive equipment maintenance practices are critical today as new and used equipment prices rise and component supply chain issues continue. You need to make the equipment currently in your fleet ...

As telematics integration works its way across the equipment manufacturing sector, a common issue many fleet managers face is learning how to incorporate different telematics platforms and developing ...