The ad tech industry faces serious challenges. MAD Network, a new ad tech platform built by MadHive, is working to solve them using blockchain technology. Built by a team of entrepreneurs with ...

MadHive -- which develops blockchain technology for media and advertising, along with The Mad Foundation -- will generate the sale of "Mad tokens," a cryptocurrency to support an open blockchain ...

Omnicom Media Group (OMG) is partnering with the MAD Network, a blockchain and cryptography solutions company, on a blockchain proof-of-concept project. CryptoRTB claims to be first in the market to ...

Digital technology should make the advertising business more efficient. But it has not — at least not from the perspective of companies that place ads or the content publishers who sell ad space to ...

NEW YORK, Nov. 29, 2017 /PRNewswire/ -- Today, MAD Network, a distributed ad tech ecosystem which uses blockchain technology to increase transparency, efficiency, minimize the role of intermediaries, ...

NEW YORK--(BUSINESS WIRE)--MAD Network, a blockchain and cryptography solutions company for the advertising industry, today announced that it is partnering with Omnicom Media Group, the media services ...

“How do we shift from a world of covert advertising into a world of overt advertising?” That’s the first of several questions posed to me by MAD Network CEO Adam Helfgott as he explains the blockchain ...