I’m going to make a change this year. Not just say it. Not just think about it. Actually do it. Every year starts with promises — and ends with the same habits. But this year doesn’t have to follow ...
In 2011, Patagonia faced the same pressure every retailer faces on Black Friday: maximize sales on the year’s biggest shopping day. Instead, they ran a full-page ad in the New York Times with a stark ...
We know that compounding interest, not individual swings, produces the most meaningful results. Why then, has the world become obsessed with “life hacks?” It's partly because a small selection of ...
This wasn’t a clever marketing ploy. The ad directly urged customers to think twice before purchasing, to fix existing gear before replacing it, and to buy and sell second-hand. This was a real ...