Beauty creator Dreyah Bentivegas spoke to USA TODAY on why 2016 was a popular year for makeup.

Tips and techniques from a beauty-industry veteran, an artist and a model. Beauty School answers common beauty questions with help from creative people who’ve become experts on the job. Sign up here ...

She's "all about things that enhance skin rather than cover it." ...

Men’s makeup is emerging as one of beauty’s most lucrative growth areas, fueled by Gen Z men, social media and shifting attitudes toward masculinity. Global men's grooming sales are expected to climb ...

It’s the coldest season of the year, but winter makeup couldn’t be warmer. In other words, we’re predicting the toffee makeup trend will take over the red carpet in 2026. After all, the end of 2026 ...

Intentional chaos and visible expression—maximalism, if you will—is back in the world of beauty. It all started with Brat summer. Charli xcx wore winged eyeliner, smudged for a lived-in effect, ...

Victoria Jackson made millions as a cosmetics industry pioneer without a high school diploma. Then she put it all on hold to save her daughter. Inside her astonishing life and career Courtesy of ...