A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Social media can offer advisors opportunities to connect with prospective clients while nurturing relationships with existing clients. Approximately 40% of advisors use social media as a marketing ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

To have a successful business, you need a well-thought-out marketing plan to promote your products or services. Although making a few social media posts or blasting a few promotional emails may seem ...

A well planned marketing budget helps you ensure costs align with planned expenditures throughout the year. As a side effect, they can also help measure campaign ROI. The best way to stay on top of ...

Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! "When you write a book, or when you read, it doesn't matter if it's fiction or nonfiction, they ...