With the new acquisitions, the company wants to bolster its position as a marketing solution by potentially adding video creation and more granular measurement.

AstraZeneca is sticking with an animated fantasyland theme for its Breztri TV ad but uses a blast from the past to depict a brighter future. The fantasyland approach, which shows animation bursting ...

Industrial equipment is hard to sell. The machines are large, expensive, and complex. Buyers cannot always access them physically. Marketing these products used to rely on brochures and static images.

Empty streets, stock footage, Vera Lynn’s crooning promise that “We’ll meet again”. The early crop of ads released during the UK’s first Covid-19 lockdown shared similar elements and began to blur ...

A huge reason behind video marketing's popularity rests in the mediums' effectiveness at achieving a relatively specific marketing goal—depending on the style, format, and type of video you go with.