The B2B marketing world is so excited about ABM's potential, that we sometimes overlook a basic business maxim: Structure follows strategy. Many marketing organizations lack the organizational ...

In a town driven largely by tourism, Vail is looking to reorganize how it runs its economic development and marketing efforts. “The VLMD (Vail Local Marketing District) has been around since 1999 and ...

Is the structure of your in-house marketing team getting in the way of your goals? Based on findings from TrackMaven’s latest “Marketing Leadership Survey,” the answer might actually be “yes.” While ...

Jon Greenwood is the CEO and Co-Founder of GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy. Five years ago, experts whispered that the emergence of artificial ...

To determine the most commonly used marketing organizational structures and how these approaches correlate to revenue growth, the Association of National Advertisers (ANA), reported by Marketing Profs ...

Today, considerations like data and organizational alignment require CMOs to operate at a completely different intersection.

Every organization, no matter its size, has an abundance of moving pieces. Ensuring that all those pieces move in perfect synchrony starts by devising an organizational structure that represents the ...

How should a high performing marketing team be structured, run, and fit within an organisation with an international or global operation and footprint? This model looks at different structures and ...

Carpigiani North America, an Ali Group company, announced changes in its sales and marketing organization structure designed to tap into its talented leadership bench and accelerate the company’s ...