The development and rollout of RaceTrac's next-gen mobile app is an example of the two departments working together. While acknowledging that transformation is a word that's said a lot at industry ...

Great marketing shouldn’t be a luxury. It should be accessible. That belief has guided my work from day one, and it’s why I ...

It’s a challenging commercial landscape for B2B marketers today. The end of cheap money from insatiable investors and the cooling of post-pandemic hyper-growth means the focus has shifted. Growth at ...

Sophisticated tech-based tools and processes help marketing pros refine copy, build customer avatars, track buying journeys, target audiences and much more. Technology has infiltrated the end-to-end ...

AI improves efficiency. AI agents complement marketing automation by handling repetitive tasks and allowing teams to focus on strategic decision-making and creativity. Better campaign integration.

Marketing metrics aren’t a pass fail test but a navigation system for making better decisions in an unpredictable market. The ...

If you're looking for tools to upscale your commercial marketing skills, then this report is jam-packed with over 50+ vendors to explore, alongside some expertise and insight. If becoming a commercial ...

MarketDing.ai officially announced the launch of its new AI-powered marketing technology designed to help businesses get more leads, build stronger online visibility, and grow with more clarity and ...

Building AI-Powered Digital Ecosystems With Purpose, Respect, and Human-Centered Travel This is AI with responsibility ...

Although companies invest considerably in marketing technology (martech), it is often under-utilized, and its impact is modest. The CMO Survey asked 292 senior marketers how they use the technology.