Impact measurement has become a crucial component for successful businesses. Being able to report on and provide proof of an organization’s impact can directly affect stakeholder — and investor — ...

Learn how to connect platform ROAS, CRM data, incrementality testing, and marginal ROAS in a continuous marketing measurement cycle.

A decade ago, I worked on impact-measurement guidelines for what was then called the venture philanthropy and social investment field in Europe. At the European Venture Philanthropy Association, we ...

Global impact funds now have over $322 billion in assets under management, PitchBook data shows. Many of them face a similar issue: How do they measure how impactful their investments have been?

In 2023, the World Communications Forum Association named Jason Mudd as North America’s Best PR Leader for 2022. He is CEO of Axia PR. Measuring the impact of PR work isn’t the standard—to the ...

Editor’s note: This is part two in a series of articles on, “How to Measure the Success of Your Loyalty Program.” Read part one here. The age-old standard for loyalty measurement is RFV—recency, ...

In today’s competitive environment, it is becoming increasingly important for nonprofit groups to be able to measure their impact on society, and to communicate those results — whether it’s to donors ...

Measurement has driven interventions to improve patient safety and care provision, with patient-reported experience and outcome measures (PREMS and PROMS) providing supporting insights. Similarly, ...

The U.S. Agency for International Development has its critics, who argue that its lack of accountability led to its downfall. But this argument not only oversimplifies the challenges of measuring ...

NOTICE: The project that is the subject of this report was approved by the Governing Board of the National Research Council, whose members are drawn from the councils of the National Academy of ...