Meta has confirmed multiple disruptions affecting WhatsApp Cloud API and advertising services, including ad delivery, ad ...

If you’re a small business owner looking to maximize your marketing budget, here’s a tip. Meta holds the second-largest share of the digital ads market, and its all-in-one Meta Ads Manager tool can ...

Meta quietly made an unusual addition to its Ads Manager toolset last month, by incorporating an AI agent tool called Manus. It’s intended to help plan and execute ad campaigns on Facebook and ...

In this photo illustration, a person looks at a smart phone with a Facebook App logo displayed on the background, on August 17, 2021, in Arlington, Virginia. OLIVIER DOULIERY/AFP via Getty Images ...

In an effort to give advertisers tools that help them focus on optimizing the most “valuable” conversions for their overall strategy, Meta is expanding its suite of ad products designed to streamline ...

Meta will use off-site business data for Feed and AI personalization next month, expanding ad data use across 10 countries.

Every week, thousands of media buyers perform the same ritual, opening Meta Ads Manager, scanning metrics, and deciding which campaigns and ads were winners and which were losers. If ROAS is positive, ...