A few years back, when mobile advertising debuted, advertisers eagerly embraced it, because they could see how quickly media consumption was shifting, especially among younger consumers. Unfortunately ...

Mike McHugh is president of DMI’s Government Digital Solutions Group. To better serve constituents, agency leaders have been doing some serious thinking about which tools and approaches will create a ...

This was certainly unexpected: When Alex Betancur, general manager of Publisher’s Clearing House (PCH) Online Network, looked at the sweepstakes giant’s Web site logs in late 2008, he was surprised by ...

The mobile gaming industry has enjoyed historic growth since 2020, albeit at a reduced rate post-pandemic. According to Udonis.co*, the global games market size and growth, including mobile games and ...

There are many statistics talking about the continuing explosion of mobile as a marketing channel – and although consumer campaigns tend to get a bigger profile, B2B businesses can and should be aware ...

To say mobile is now a big part of a brand’s marketing strategy would be like saying a child gets pretty excited when his/her birthday nears. It’s pretty obvious. But there is research out that says ...

CCP Games, best known for EVE Online, today revealed the launch date for its upcoming spin-off, EVE Galaxy Conquest. Developed by CCP’s Shanghai studio, the strategy game launches on iOS and Android ...

Health-care providers looking to implement a mobile strategy need to understand the strong bond people have with their smartphones, said panelists Friday at the World Congress Summit on mHealth in ...