L’Oréal has acquired Canada-based ModiFace, a developer of augmented reality (AR) beauty apps, for an undisclosed sum.As part of the company’s ongoing digital strategy, L’Oréal expects to extend the ...

Apps that let you digitally try on makeup aren’t anything new, but L’Oréal hopes to bring them to a wider audience by integrating ModiFace, its AI-powered augmented reality (AR) platform, with ...

PARIS — ModiFace is providing its artificial intelligence-powered technology for Amazon’s first virtual cosmetics try-ons. L’Oréal, which acquired the provider of augmented reality and artificial ...

The new Beauty Mirror offering applies ModiFace's patented photorealistic skin and shade simulation technology to achieve full photo-realistic 3D simulations shown on camera images, allowing makeup ...

NEW YORK--(BUSINESS WIRE)--ModiFace, a leading provider of virtual makeover technologies, together with Stila Cosmetics, the world renowned cosmetics brand, today announced the launch of a ...

L’Oreal has acquired ModiFace, a Canadian augmented reality and artificial intelligence company that specializes in the beauty industry. ModiFace was founded more than a decade ago and developed ...

To further explain the test that led to the impressive conversions gain, the partners divided 8,819 mobile users into two groups. For one set of users, they put a call-to-action button for purchasing ...

L’Oréal is bringing augmented reality technology into the mainstream with a partnership between ModiFace and Facebook. The beauty behemoth has inked what it calls a “long-term” partnership with the ...

ModiFace, a developer of augmented reality technology for the beauty industry, unveiled a technology to give users a realistic depiction of hair coloring that can be used in mobile apps, websites and ...

In partnership with Shoppers Drug Mart, L’Oréal’s ModiFace is launching a new virtual try-on beauty service for online consumers in Canada. The augmented reality service will allow shoppers to ...