Michelle St. Jacques, who has served as Molson Coors’ chief marketing officer, will head the new function. In an effort that Molson Coors Beverage Co. said will "accelerate its growth in the years ...

Shut out of the Super Bowl for more than three decades, Chicago-based Molson Coors is back in the Big Game, partnering with DraftKings on a whimsical $500,000 beer commercial contest. Fans who ...

Michelle St. Jacques, who helped energize Molson Coors’ brands over four years as chief marketing officer, is being promoted to lead a new centralized commercial function meant to accelerate the ...

In the end, you can’t forget about craft beer. Molson Coors, which has worked to generate consumer interest in its return to Super Bowl advertising after more than three decades away from the Big Game ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 day 22 hours ago By Erika Wheless - 1 day 23 hours ago By Tim Nudd - 2 days 2 hours ago By Erika Wheless - 2 days ...

CHICAGO--(BUSINESS WIRE)--One week after announcing the company delivered top- and bottom-line growth for the first time in over a decade, Molson Coors Beverage Company (NYSE: TAP, TAP.A) (TSX: TPX.B, ...

TAP leans on premium brands like Peroni to lift margins, but whether strong above-premium growth can offset broad beer ...

Getting your Trinity Audio player ready... NFL teams aren’t the only ones competing for a spot in Super Bowl LVII. Beer brands Coors Light and Miller Lite are also vying for the spotlight in what’s ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Molson Coors Beverage Co. is ...

Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. Molson Coors is poised to join the herd of companies ...

Beer brand Bud Light has had an eventful 2023 with calls for boycotts against the company and declining sales. While the company has lost market share to other beer brands, it could be in for more ...