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How Mopar went from antifreeze to drag racing
Mopar has been part of Chrysler’s DNA since 1937, when the name was first used as a contraction of “Motor Parts.” What began as a line of antifreeze soon grew into Chrysler’s official brand for parts, ...
Mopar — a portmanteau of MOtor and PARts — had humble beginnings as a brand introduced by Chrysler Corporation in 1937 to sell antifreeze. However, today it's best associated with decades of providing ...
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