A few weeks ago I noticed my social feeds were filled with people proclaiming their love for a very specific fidget toy called NeeDoh — with some saying they were simply a fun item to collect and ...

Before we get to the scene of the eccentric toy company CEO gathering his staff in a conference room in North Andover nine ...

NeeDoh squishies, by Massachusetts toy maker Schylling, have gone viral, causing high demand and reselling issues. Production is ramping up.

Oh, the feeling of relief when my tween daughters tugged me past Sephora and straight into a toy store, hunting for NeeDoh squishies. Not Drunk Elephant moisturizer. Not fake nails. Not “anti-aging” ...

A stretchy fidget toy beloved by kids might pose a danger to your home and family.

Health experts are sounding the alarm when it comes to one of the trendiest toys at the moment.

NeeDohs are the latest viral craze taking over TikTok, selling out in stores across the U.S. and sparking more interest in ...

CBC Kids News contributor Mela Pietropaolo explains the squishy toy trend and the NeeDoh shortage, and shows you how to make your own squishy. #KNexplains ...

This plays into the larger trend of “kidulting,” where adults engage in activities or collect toys that are traditionally ...

The squishy sensory toy NeeDoh has become a viral sensation, leading to nationwide shortages. A USA TODAY parenting expert suggests the hype may not be justified, as children often prefer their old ...

If you’ve been hunting for the viral NeeDoh Jelly Squish, you’re definitely not alone because the jellyfish-shaped fidget toy has turned casual collectors into full-on shelf stalkers. Although most ...

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