In recent years the John Lewis Christmas advert has become as much a part of the festive season as tinsel, turkey and Santa. Last year, the retail giants gave us a change of pace with their festive ...

With Halloween out of the door, the annual launch of the John Lewis Christmas advert heralds the start of the festive season for many people. First launched in 2007, the ad has usually attracted a lot ...

John Lewis’ new Xmas ad campaign is the most emotionally-engaging festive campaign from the retailer in almost a decade, according to data from DAIVID. The latest addition to the retailer’s ...

John Lewis’ new Xmas ad campaign is the most emotionally-engaging festive campaign from the retailer in almost a decade, according to new data from DAIVID. Released this week, the latest addition to ...

Senior Lecturer in Creative Writing and English Literature, York St John University The John Lewis Christmas advert has become as much a part of the festive season as tinsel and crackers. These ...