The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

The cheapest set, the $69.99 Smart Play TIE Fighter, comes with one Smart Brick, one Smart Tag, and a Smart Darth Vader ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...

LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...

LEGO has revealed the next level of bricks as they debut their new SmartBrick sets, which all bring life to your sets ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...