The new Blackwell architecture holds benefits for gamers as well as generative AI fans. There's just something about a new graphics processor architecture that gets everyone's juices flowing, either to covet it or complain. Or oddly, sometimes both. So happy CES 2025 from Nvidia!

Here they are! Nvidia's RTX 50-series GPUs, based on its "Blackwell" architecture, are coming soon, with giant performance boosts in tow for gaming and content creation with AI models.

One reason why Nvidia has maintained such a dominant lead for so long is that it continually pushes the envelope with new features. Popular games and game engines implement those features, which may only work on Nvidia's hardware,