YouTube deepens its e-commerce push by expanding YouTube Shopping in India, bringing new merchant partners and AI-driven creator tools to boost authenticity and monetisation.

YouTube is partnering with Nykaa to launch a programme designed to discover, enable, and accelerate the next generation of ...

Nykaa is India's version of Sephora, an Indian eCommerce behemoth in the online beauty and personal care business that is using the strategy used by so many Chinese Internet pioneers and is investing ...

YouTube is expanding its Shopping Affiliate program in India, adding Nykaa and Purplle to its merchant partners. This move follows a 250% surge in shopping-related watch time, with over 200 million ...

BENGALURU, May 22 (Reuters) - India's FSN E-Commerce Ventures (FSNE.NS), opens new tab, parent of online beauty products seller Nykaa, reported a nearly three-fold jump in quarterly net profit ...

YouTube's shopping affiliate program in India is expanding with Nykaa and Purplle joining as new merchant partners. This move ...