Each year, food brands pour small fortunes into experiential marketing programs that leadership can’t confidently defend.

Once reserved for prestige labels hoping to entice shoppers to splurge on pricey products, samples are now part of every beauty brand’s toolkit. Alongside traditional programmes offered at chains such ...

Samples provide an essential opportunity to analyse what works before putting a design into production. However, the traditional sampling process can be a lengthy one, involving multiple stages. As ...