A longtime Paramount exec is stepping down as David Ellison's company shakes up its ads leadership

A veteran EVP of agency partnerships at Paramount will leave David Ellison's company amid a leadership shake-up.

Paramount Will Use UFC to Kick Off Programmatic Live Ad Sales in Sports Events

The company said Wednesday it would offer live, in-game programmatic buying for select commercial units in what it called ...
WGNO

Paramount to feature live ads during top UFC sports events

SHREVEPORT, La. (KTAL/KMSS) — Paramount is stepping into the advertising octagon, becoming the first major streamer to offer guaranteed, live programming ad placements during premium live sports ...
Yahoo

Paramount Ad Sales Chief John Halley Exiting Company After 18 Years

Paramount ad sales chief John Halley is exiting the company after 17 years, a person with knowledge of the situation confirmed to The Hollywood Reporter. The writing has been on the wall since October ...

Paramount non-plussed: UFC 324 viewers are in a rage after getting ‘hammered by ads’

UFC 324, the first UFC event of the Paramount+ era, has concluded. And now that it’s over we can assess what we thought of it ...
Seeking Alpha

Taboola and Paramount Advertising Partner to Extend CTV Performance Across the Open Web for SMB Advertisers

NEW YORK, Oct. 22, 2025 (GLOBE NEWSWIRE) -- Taboola (NASDAQ: TBLA) and Paramount Advertising today announced a strategic partnership to launch “Performance Multiplier” — a Paramount-branded solution ...
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Paramount Ad Sales President John Halley to Exit

John Halley is set to exit Paramount as president of Ad Sales, TheWrap has learned. He will stay on in a strategic advisory role through the end of March in order to transition things over after the ...