Google Inc. has begun testing pay-per-phone-call ads, an emerging online ad model that is a twist on the popular pay-per-click ads. While pay-per-click ads link users with advertisers’ Web sites, ...

When you are an affiliate, running after making a sale with many competitor affiliates is not easy. Apart from valuable content, you need to rely a lot on your advertising strategy. This is when ...

I wrote last week about the secrets of getting the best ROI when you sign up for pay-per-click advertising. Dave Carlson, CEO of GoToast.com, which manages pay-per-click bidding for clients, revealed ...

Managing a company and trying to stay ahead of your competitors is not a mean feat. Adding Facebook campaigns, Google Ads, and PPC to this plate can be overwhelming. But here’s the thing. Hiring an ...

Google has agreed to pay $100 million to settle claims that it overcharged some pay-per-click advertisers by allegedly failing to honor their requests to limit ads geographically, and allegedly ...

Mastering Google pay-per-click ads requires a strategic, hands-on approach to ensure every dollar spent delivers measurable returns. The platform’s default PPC automation settings are optimized for ...

reports a significant trend among Australian small and medium enterprises shifting their marketing budgets from paid advertising to search engine optimization as pay-per-click costs continue to rise ...