PepsiCo is behind more brands than you might immediately think of, the company owns everything from Pepsi and 7UP to Quaker Oats, Lays and SodaStream. Its dedicated design arm, PepsiCo Design + ...

Pepsi unveiled a new logo on Tuesday, which closely resembles its '90s design. The redesign comes alongside rising popularity for the '90s era among Gen Zers. And it goes against the recent trend of ...

In March, when Pepsi unveiled its logo and brand redesign, some focused on an interesting characteristic of the design: its familiarity. The logo returned the “Pepsi” word mark “back into the ...

A leaked pdf outlines the thinking behind the controversial new Pepsi logo. It may be one of the most ridiculous things ever perpetrated by somebody calling himself a designer. If you have yet to do ...

For the first time in nearly 30 years, PepsiCo is giving two-liter bottles a facelift. Throughout the next few weeks, consumers may start to see the new designs pop up in stores, one the company says ...

Pepsi has turned up the heat on rival Coca-Cola in the latest battle to conquer the multi-billion dollar soft drink market, by signing rapper Pharrell Williams to design a can. Williams, along with ...

Pepsi's Wild Cherry & Cream Soda was added to the portfolio as a permanent offering earlier this year. Now, Pepsi is ...

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Pepsi has turned up the heat on rival Coca-Cola in the latest battle to conquer the multi-billion dollar soft drink market, by signing rapper Pharrell Williams to design a can. Williams, along with ...