Performance Max has come a long way since its rocky launch. Many advertisers once dismissed it as a half-baked product, but Google has spent the past 18 months fixing real issues around transparency ...

Google announced in beta on Wednesday that channel-level reporting is coming to its Performance Max advertising platform supported by artificial intelligence (AI). The move will enable advertisers to ...

One of the hallmarks of context-based sustainability (CBS) as an approach to performance accounting in business is that it features the use of organization- or company-specific metrics. Indeed, a ...

In early March, it was leaked that Google Ads will be rolling out channel reporting for Performance Max campaigns. Well, now it is official, Google said they are introducing "‭new‬‭ channel-level‬‭ ...

The Institutional Limited Partners Association updated its reporting template and created a new performance template, aiming to offer consistent performance reporting and fill the transparency gap ...

Advertisers spotted Google’s new Performance Max (PMax) channel performance reporting — a sign the long-awaited feature is now rolling out. What it does: Why we care. This beta feature finally cracks ...

Google announced it has added Waze ads inventory to Performance Max for store goals campaigns and Channel performance reporting is now available in all Performance Max campaigns in Google Ads. Google ...

How you provide performance reports or insights can impact the rest of your project. If a client or boss doesn’t understand your analysis of what’s happening in their PPC accounts, that can lead to ...