Personalization is key to effective cold emailing, but doing it wrong can make your emails feel insincere or even drive people away. In an analysis of over five million emails, I found that ...

You can do a mail merge in Microsoft Word and Excel to create personalized documents for many recipients at once.

With email inboxes overflowing and digital ads fighting for attention, direct mail steps up as a channel that delivers lasting impact.

As email volumes continue to rise and click-through rates decline, creating personalized, engaging content that resonates with your audience is crucial. It’s harder than ever to capture your ...

In order to more efficiently reach their target audiences, today’s retailers must find new ways to deploy customized communications. Ana Silver Co., a jewelry designer and retailer, attributes a ...

The initial news broke when the New York Times wrote about Chicago.com offering email addresses that ended with @chicago.com. This would allow you to buy [email protected] , [email protected], [email ...

Intuit's Mailchimp will let you maximize email marketing for your business. You can try its tools by signing up for the ...

If 2023 was the year sales teams adopted generative AI, then 2024 is the year of repercussions. It was only a few months ago that generative AI in the form of ChatGPT celebrated its first birthday, ...

Karan Sharma is a digital commerce expert and the co-founder at Kinex Media Inc, a creative digital agency in Toronto. As social platforms continue to evolve with new features, they’re increasingly ...

AI tools are being maliciously used to send “hyper-personalized emails” that are so sophisticated victims can’t identify that they’re fraudulent. According to the Financial Times, AI bots are ...