What inspires us to buy a particular product over its competitors? Is it trust in the product itself? Or is it trust in the people behind the brand, whose personal brand gives us confidence in the ...

Chances are, you’re already keeping a sharp eye out for sales and discounts on items that make for great holiday gift ideas. Perhaps you’ve heard family members or friends mention finding a great ...

Branding extends beyond creating a memorable logo or catchy tagline; it involves forging a deep, meaningful connection with your target audience. This connection is crucial for effective lead ...

In today's competitive marketplace, branding is more than just a logo or a catchy slogan; it is a powerful tool that can significantly impact the resale value of consumer products. Brands that have ...

Branding refers to the process of creating and establishing a distinctive identity for a product, service, company or individual. It involves shaping the perceptions and associations that people have ...

The Delhi High Court has denied an interim injunction in a dispute over the mark LOTUS for face wash. While there was evidence of trademark infringement, the defendants took recourse to a statutory ...

Your business exists to serve people. After all, you’re not building in a vacuum, and your business doesn’t grow in silence. You want to be seen, talked about, and remembered—for the products you’ve ...