In the culinary world, there's a saying that people eat with their eyes. Beautiful-looking food makes people not only want to consume the food but also to believe that the food actually tastes better.

Great products need great packaging. Learn how attractiveness bias, sensory cues, and smart design choices make your product more memorable—and more profitable.

These days, any designer worth his or her salt is grappling with ideas of waste and sustainability, trying to come up with ways to do more with less. This is especially pressing in the realm of ...

Integrating green packaging involves several steps. After covering minimizing the damage risks and incorporating appropriate sustainable packaging materials in the first two parts of this article ...

Packaging is a key part of the marketing plan for any business that makes or sells products. The influence of product packaging on purchase decisions necessitates attention to detail and a sense of ...

Product packaging is often overlooked as something unimportant. However, like an extension of the product itself, it can attract customers as well as build the brand's reputation. But the look of the ...

As a brand founder myself, I know that launching a product is an incredibly complex process. That’s why I’m writing this series that walks you through every step. You can explore my previous articles ...

Opinions expressed by Entrepreneur contributors are their own. Today, customers order most of what they need to their doorstep, from groceries to cosmetics to pet products. And they expect these ...

Every year, 95 percent of new products fail. The reason is simple: Most customers don’t have the time or energy to weigh the advantages and disadvantages of the products in their shopping carts, so ...