The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. They are also known as a marketing mix.

Having a mobile marketing strategy is pivotal to promotional success today. An increasing number of purchase decisions are influenced by marketing on mobile devices, which makes the trend impossible ...

Anand Pandit explains how cross-promotion and sequels are reshaping Bollywood’s blockbuster strategy and audience engagement today.

The European Film Promotion’s marketing arm took stock of its last five years with the upbeat news that 45% of the pics backed by its Film Sales Support program ended up inking international sales ...

Subway will launch a new mobile application on Oct. 1 that exemplifies how brands can bring together exclusive video content with promotional offers to engage smartphone users over time. The Freshbuzz ...

Tops Friendly Markets has promoted Aaron Payne to vice president of marketing and promotional strategy for the Shared Services Center, which supports Tops and Price Chopper/Market 32 following the ...