Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. While most of your team is winding down for the holidays and year’s end, business ...

The strategic public relations certificate program is designed to provide fundamental theories and knowledge that explore ways to effectively manage mutually beneficial relationships for any ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As traditional tactics like press releases and one-off media placements become less ...

The State of B2B Public Relations from Demand Metric and Convey Communications takes a look at how PR teams and agencies are playing a more strategic role in organizations. The State of B2B Public ...

PR builds brand awareness and credibility for startup growth. Thought leadership PR establishes trust with customers and investors. Strategic media coverage enhances reputation and attracts business ...

Many nonprofit organizations — especially small ones — avoid putting resources into public relations and typically cut back in that area when they need to trim budgets, writes Kathleen A. Neal, ...

Forming a startup is a lot of hard work for an entrepreneur. You've come up with an idea, developed a business plan, secured ...