Sportswear brand Puma is pulling ahead of the competition in upcycling clothing with its new sustainability initiative. The country has created Re:fibre, a recycled textile material, and is using it ...

The Puma Avanti sneaker launches Sept. 15. By Carly Thomas Associate Editor Rihanna has officially teamed up with Puma again for the launch of a new footwear line. The multihyphenate revealed the Puma ...

Rihanna has loved soccer her entire life. Now that she’s got two kids of her own, she can’t wait to be a soccer mom. Her two sons, RZA and Riot, are too young to hit the pitch just yet. She says ...

A major shift is coming for one of Europe’s top national soccer teams, as Puma has announced a new long-term agreement with the Portuguese Football Federation (FPF). The new partnership will begin in ...

Rooted deeply in the club’s Italian origins, Palmeiras and PUMA Brazil have lifted the lid on the Verdão’s 2026 Home and Away ...

LONDON, Nov 1 (Reuters) - Sportswear brands like Adidas and Puma are seeking to take advantage of a flirtation with soccer by the fashion world to reach a new customer base, building in part on demand ...

Puma will drop the Israeli national soccer team as the club’s official outfitter — a decision the German apparel brand said it made before the Oct. 7 assault by Hamas terrorists that claimed the lives ...

A war in the Middle East region has been a top news item in 2023. Puma is ending its sponsorship of the Israeli soccer team, prompting questions about the timing. The market’s back, and these 3 income ...

Rihanna and “soccer mom” aren’t often mentioned in the same breath. And why would they be? The latter stereotypically describes a suburban, minivan-driving parent who has kids she takes to and from ...

Puma will terminate its sponsorship deal with the Israeli Football Association (IFA) in 2024, but the sportswear brand says the decision is unrelated to the Israel-Hamas war. A spokesperson for the ...