Want to build a real estate career that lasts? Mastering the art (and science) of real estate marketing is a crucial first step. The key to effective real estate marketing is finding that Goldilocks ...

While they may not be as trendy as they once were, a well-crafted real estate agent Facebook page is still the best way to generate leads on social media. Your Facebook page can help you build your ...

LAH Realtor/Broker Jamie Goff was too busy moving a sofa to answer a newspaper writer's call. An apologetic Goff later explained she was rearranging a client's furniture for better property ...

Gone are the days when home buyers would open a newspaper to look for properties for sale or look up names of real estate agents in a phonebook. Home-buyers today are online looking for that house or ...

Real estate marketing is no walk in the park. Not only do realtors have to weather market volatility, but they need to meet buyers where they shop — creating compelling marketing experiences while ...

Wendy Merriman, a sales associate affiliated with Coldwell Banker Residential Real Estate, recently earned the Institute for Luxury Home Marketing’s Certified Luxury Home Marketing Specialist ...

Real estate agents seem to have several standard modes of advertising: headshots and phone numbers plastered on bus benches, logo-printed notepads and pens dropped on doorsteps, branded household ...