To sell more candy, the Hershey Co. is spending a lot of time in grocery and other retail stores these days in order to get inside customers’ heads. CEO David J. West is so sold on this kind of ...

One-size-fits-all solutions aren’t always the best option. Today, technology allows for tailored designs that meet a customer’s distinct needs. At The Hershey Company, digital technology and ...

Choosing the right type of product display in a retail store can significantly impact how customers interact with and buy products. From high-visibility endcaps to durable permanent fixtures, each ...

We’re living in a connected, hyper-competitive world where customer loyalty is hard to earn and easy to lose. The customer experience is more important than ever. Sony’s retail displays and digital ...

Retail window displays are one form of visual merchandising small business owners use to attract customers to their stores and products. An effective window display grabs the attention of passers-by ...