Starting in early 2026, a new program called Points Choice will let travelers earn nights on any of Royal Caribbean Group’s ...

Royal Caribbean Group is about to make travel loyalty more rewarding for cruise vacationers as it moves to simplify and unite the loyalty experience across its cruise brands. While each of its cruise ...

On its pursuit to transform a vacation of a lifetime into a lifetime of vacations, Royal Caribbean Group (RCL) takes another step forward in enhancing its guest experience and rewarding guests across ...

Cruise travel is emerging as one of the most loyalty-driven categories of leisure travel, making it more crucial than ever for cruise lines to take great care as they evolve their loyalty programs.

In an aerial view, Royal Caribbean’s Icon of the Seas, billed as the world’s largest cruise ship, heads out to sea for its second voyage from PortMiami, Feb. 3, 2024, in Miami. (Joe Raedle/Getty ...

Travelers who typically sail with either Royal Caribbean International, Celebrity Cruises or Silversea will now be able to attain the equivalent tier status across any of the three brands. Royal ...

The two cruise lines are considering a move that would be a blow to rivals like Carnival Cruise Line and MSC. Royal Caribbean Group owns both Royal Caribbean and Celebrity. Not many passengers notice ...

Royal Caribbean Group announced that loyalty members from its three wholly-owned brands – Royal Caribbean International, Celebrity Cruises and Silversea – will attain equivalent tier status on any one ...

I don't remember exactly when I applied for the match, but it did go through, and I'm now Elite with Celebrity's Captain's Club loyalty program — the fourth of six tiers, just as Diamond is the fourth ...

NEW YORK — Mega ship cruise line Royal Caribbean International is making waves rolling out an industry-first status matching program for loyalty members. The company announced Thursday that members of ...